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The Jewelry Exchange
The Goldenwest Diamond Corporation which does business as The Jewelry Exchange, The Jewelry Factory, is one of the largest diamond importers in the United States. Today, there are 15 locations nationwide each within a certain metropolitan area. Its headquarters is in Tustin, California.
==History==
Bill Doddridge started his career working in his stepfather’s pawnshop. He had wanted to go out on his own and so he found a location to open up a pawnshop, but did not have the financing, so he opened it up for his stepfather. In 1977, after saving enough money, Bill finally went out on his own buy buying Buena Park Loan & Jewelry, a pawnshop located in the next town over from his.
It was soon apparent that Bill was not getting enough used jewelry from pawn customers to meet the demand so he began designing his own jewelry. He realized that in many cases he could make the jewelry for less and have more trendy designs than buying used jewelry from the pawn customers. He also started advertising loose diamonds and was able to undercut everyone else’s prices by maintaining low margins. He had so many customers coming back with appraisals 3 to 4 times more than what they had paid, that in 1984 he decided to guarantee all of his jewelry to appraise for double.
This guarantee still stands today.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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